Axial IM rebrands under Ignis

Axial Investment Management has rebranded under the Ignis Asset Management banner completing the merger of the two businesses.

Ignis Asset Management is now looking to broaden its range of outcome orientated products for third party investors, with the launch of a multi-asset, absolute return vehicle previously being mooted as one of the first launches by the firm given Axial’s expertise in the alternatives space.

Ignis is also considering plans to widen its use of derivatives across the investment division as well as tapping into the asset allocation and investment techniques developed by Axial.

Pearl launched Axial in 2007 as an integrated risk, liability and asset manager for the insurance market. Pearl placed £10m into the business to develop its own in-house technology.

Axial currently manages £22bn in assets for Pearl Group, mainly in closed life books. The firm now has over 130 London-based employees and its investment approach is based on bottom-up risk analysis.

Ignis Asset Management was created in November 2008 after Resolution Asset Management was acquired by Pearl Group. Axial initially kept its own branding following the deal. The combined business represents over £71bn of assets at September 30, 2009.

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