Ignis branding lights up Resolution and Axial deal
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The Latin word for fire, burn or spark, Ignis, will be the name for all fund management operations while the four joint ventures run by the firm - Argonaut, Cartesian, Hexam and Maia - will be unchanged.
The group says that the branding change will not affect its operations, including the continued launch of its joint ventures and the development of new market-leading products for its clients.
Axial is to initially keep its own identity and will continue to offer its own expertise in the alternatives' sector.
Director Jonathan Polin says the new name means that everything is now ready and in place for the new business. The FSA granted Pearl Group control approval for its acquisition of Resolution in April, bringing an end to a long takeover saga that dated back to the proposed Friends Provident and Resolution Life merger in the summer of 2007.
He says: "There will be no significant change as we look to drive the firm forward with new joint ventures and new teams in house, we also hope to build our global exposure."
Chief executive Gavin Stewart says: "The new group will be a very powerful proposition and we believe Ignis Asset Management is the name that best encapsulates its ethos, dynamism and future ambitions. The brand marks a very exciting time for the group as we look to build on the proven skills of Resolution Asset Management and Axial to create a leading provider of asset/ liability and investment management services."
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