Tenet picks MD for Connect and Select
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Tenet Group has appointed Mike O’Brien as managing director of its Tenet Connect and Tenet Select brands.
O’Brien joined the group in January as RDR programme director. Before joining Tenet, he spent several years in the US as chief operating officer for Old Mutual Financial Network and chief executive officer for Mid-America Agency Services.
Tenet says the appointment continues the group’s rebrand and transformation programme, announced at the annual conference last November. The rebrand split the group into three streams, with Interdependence and M&E Network rebranded Tenet Connect, Tenet Support Services and Premium rebranded as Tenet Select and Lime and Lime Direct as Tenet Lime.
Tenet chief executive Simon Hudson says: “Mike has been working with us for several months and made a very positive impact on our business.
“His appointment is part of the process to raise client relationship standards and service delivery in the lead-up to the RDR and following analysis of our customer value proposition.”
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