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Google launches US advice service

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Search engine giant Google has launched an online advice service in the US.

The “Google advisor” website, launched yesterday, allows investors to search and compare financial offers from a range of providers.

Google has yet to confirm whether it will look to launch a similar service in the UK.

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Readers' comments (4)

  • Forget RDR. This is a real threat to the financial advice industry. There is no area that the internet has not already touched without major changes.

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  • I agree with Anon at 11:24am, to an extent.

    What Google launches in the US typically gets brought over here 12-24 months later. But I think it's the aggregator sites that have most to lose from this.

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  • Yet another 'advisor' website that doesn't provide advice.

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  • It allows investors to search and compare, so it's a market place. It ISN'T advice! We have to make this VERY clear to anyone who will listen.

    IFAs have not been good at marketing an image for us as a class over the years. We have to get better!

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