This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.
X
MM+271114+Cover+Small
Categories:Advisers

Google launches US advice service

  • Print
  • Comments (4)

Search engine giant Google has launched an online advice service in the US.

The “Google advisor” website, launched yesterday, allows investors to search and compare financial offers from a range of providers.

Google has yet to confirm whether it will look to launch a similar service in the UK.

  • Print
  • Comments (4)

Daily Email Updates
If you enjoyed this article, sign up to receive the latest news and analysis from Money Marketing.

The Money Marketing CPD Centre
Build your annual CPD - you can log and plan your CPD hours for free with The Money Marketing CPD Centre.

Taxbriefs Advantage
Advantage is a digital reference source giving unbiased, independent, answers to your technical queries. Subscribe to Taxbriefs Advantage.

Readers' comments (4)

  • Forget RDR. This is a real threat to the financial advice industry. There is no area that the internet has not already touched without major changes.

    Unsuitable or offensive? Report this comment

  • I agree with Anon at 11:24am, to an extent.

    What Google launches in the US typically gets brought over here 12-24 months later. But I think it's the aggregator sites that have most to lose from this.

    Unsuitable or offensive? Report this comment

  • Yet another 'advisor' website that doesn't provide advice.

    Unsuitable or offensive? Report this comment

  • It allows investors to search and compare, so it's a market place. It ISN'T advice! We have to make this VERY clear to anyone who will listen.

    IFAs have not been good at marketing an image for us as a class over the years. We have to get better!

    Unsuitable or offensive? Report this comment

Have your sayEdit my profile/screen name

You must sign in to make a comment

AXA Wealth

The Budget: What do people really know?


Fund Data

Editor's Pick



Poll

Are you happy with the outcome on the Budget guidance adviser levy?

Job of the week

Latest jobs

View all jobs

Most recent comments

View more comments