Google launches US advice service
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Search engine giant Google has launched an online advice service in the US.
The “Google advisor” website, launched yesterday, allows investors to search and compare financial offers from a range of providers.
Google has yet to confirm whether it will look to launch a similar service in the UK.
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Readers' comments (4)
Anonymous | 20 May 2011 11:24 am
Forget RDR. This is a real threat to the financial advice industry. There is no area that the internet has not already touched without major changes.
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Robert Rouse | 20 May 2011 2:02 pm
I agree with Anon at 11:24am, to an extent.
What Google launches in the US typically gets brought over here 12-24 months later. But I think it's the aggregator sites that have most to lose from this.
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Anonymous | 20 May 2011 4:14 pm
Yet another 'advisor' website that doesn't provide advice.
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Norm d'Plume | 20 May 2011 5:34 pm
It allows investors to search and compare, so it's a market place. It ISN'T advice! We have to make this VERY clear to anyone who will listen.
IFAs have not been good at marketing an image for us as a class over the years. We have to get better!
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