Aifa is without a director general as Cummings starts new role at TheCityUK

Former Association of Independent Financial Advisers director general Chris Cummings begins his new role as chief executive of financial services promotional body TheCityUK today, leaving Aifa without a director general for an unknown period.

Aifa has appointed a new director general, Stephen Gay, who is currently Aviva director of distribution development. Gay will also take over as director general of the Association of Mortgage Intermediaries and the Association of Finance Brokers.

Aifa and Aviva are still negotiating a start date for Gay.

In his new role Cummings will work closely with TheCityUK chairman Stuart Popham, the executive board and the advisory council of financial services leaders, chaired by Sir Win Bischoff. 

Cummings says: “I am enormously excited to be joining TheCityUK at a time of huge challenge and opportunity. After an exceptional period of crisis, there is a clear need to rebuild the industry’s reputation and explain the considerable  contribution that it makes to our economy and society at large.”

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