This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.
X
MM-Cover-Top-310714.jpg
Categories:Pensions

Editor’s Comment

  • Print
  • Comment

THERE ARE few products that blossom when the economy is feeling a chill, but there is no denying the recent downturn has done little to harm the employer-paid cash plan market. With the corporate market responsible for the lion’s share of growth, we have not surprisingly seen an evolution in what cash plans offer to employers. Advisers want cash plans to be seen increasingly as an employer benefit, as well as one for employees, and providers have responded and are continuing to do so.

Adviser opinion is virtually unanimous on an increased role in the workplace in the future, but if the full potential of corporate cash plans is to be realised, we need to see more from providers - more transparency, greater harmony with other benefits and an increased focus on return on investment.

Happily, providers seem to understand this and appear open to bringing innovation to this fast-developing market.

But the onus is not just on providers to change the way they think. Many advisers need to take a fresh look at the way they view cash plans if they are to maximise the potential buried within their own businesses and deliver a full range of cost-effective solutions to their clients.

The corporate cash plan’s time has clearly come - half of the adviser delegates at the round table event covered in this supplement see the sector growing by 10 per cent a year or more in the near future. With a bit of imagination, corporate cash plans can be one class of benefit to
thrive through the big chill.

John Greenwood, Editor

  • Print
  • Comment

Daily Email Updates
If you enjoyed this article, sign up to receive the latest news and analysis from Money Marketing.

The Money Marketing CPD Centre
Build your annual CPD - you can log and plan your CPD hours for free with The Money Marketing CPD Centre.

Taxbriefs Advantage
Advantage is a digital reference source giving unbiased, independent, answers to your technical queries. Subscribe to Taxbriefs Advantage.

Have your sayEdit my profile/screen name

You must sign in to make a comment

The Cost of Advice

Sponsored by Brooks Macdonald

Fund Data

Editor's Pick



Poll

Do you think we will see a surge in pensions liberation activity in the wake of the Budget?

Job of the week

Latest jobs

View all jobs

Most recent comments

View more comments